In Rely On’s latest podcast episode we chat with Adam Ferrier, founder of Thinkerbell, consumer psychologist, and one of Australia’s most recognised voices on brand, behaviour and creativity.
Adam built Thinkerbell on the premise that marketing sciences meets hardcore creativity, and has spent his career making the case that brand belongs at the centre of the business, not the marketing department.
The episode covers:
➡️ Why brand should be understood as a behavioural contract that sets the tone for the organisation
➡️ The case for the CEO as Chief Brand Officer
➡️ Why the gap between what a brand promises and what its people deliver is wider than most CEOs realise
➡️ How Thinkerbell built its internal operating system, including the rituals, language and roles that bring “Measured Magic” to life inside the agency
+ more
Listen on: Apple Podcasts | Spotify